Social media marketing services consists of two main components: inbound and outbound marketing. Having a solid strategy to create thoughtful content, developing brand recognition and loyalty, keeps customers in and creates brand ambassadors. Outbound marketing helps you reach out to find new customers, often by using paid advertising. We will develop a successful strategy by complementing inbound and outbound marketing tailored to your particular business needs.
DIGITAL MARKETING SERVICES DRIVEN BY 
RESULTS
Our experience
We have increased the volume of site visitors by 20% and doubled the number of incoming requests.
Digital marketing
Fourmeta is a complete digital marketing service providing comprehensive solutions for ambitious brands worldwide.
Digital Marketing Services
- Content Marketing
- Email Marketing
- Digital Marketing Strategy
- Google Ads
- Search Engine Optimisation
- Social Media Marketing
Content Marketing
Thought-out content marketing is crucial in growing your business successfully on online platforms. What is content? Content refers to all the information directed toward an end-user, such as texts, images, pictures, infographics, audio and video files etc. By understanding the market and your target audience, we create all the useful content you need to build brand authority, acquire new customers and retain existing ones. The main goal of content marketing is to attract people and drive them to keep returning only to your website. We suggest promotion and strategy plans by choosing appropriate channels and formats to meet your business expectations. We know precisely when and where to post and reach the right people with the right content.
Email Marketing
Email marketing is not dead. With over 70% of millennials preferring this way of communication and over 98% of all consumers checking their inbox each day, email marketing remains one of the most effective ways to nurture long-lasting relationships with your clients and drive more sales. But how? We’ve got this, and you’ve got this with us.
Digital Marketing Strategy
Your product could be the best in the world, but what good will it be if no one hears about it? As your marketers, we will build digital relationships and establish a reputation with potential clients before closing a sale. Once your product is up and running, you need to draw people to your website. This requires producing quality content and setting up channels to share it with the world. Content builds relationships; relationships build trust, and trust brings revenue!
Google Ads
While building organic traffic from SEO activity takes many weeks or even months, Google Ads gives businesses the ability to drive traffic as soon as a website is live. We are experts in Google Ads, and we have experience setting up and managing all types of campaigns; Google Search Advertising, Remarketing, Display, Google Shopping and YouTube ads. Moreover, we can properly set up conversion tracking on your website or app to get actionable insights on campaigns’ performance.
Search Engine Optimisation
Organic search is a vast subject. Have you created optimal page titles and meta descriptions? Is your content unique? Are your images optimised and named correctly? Do you have an XML sitemap? SEO requires a thorough knowledge of your customers, their needs and what they look for on Google. Wouldn’t it be ideal to have someone who can do all of that? We are your in-house SEO team.
9/10 of startups fail because they do not understand their target audience.
Social Media Marketing
If content is fire, social media is gasoline!” so says a popular quote.
We will provide a full-stack social media strategy, ensure content production and scheduling. Facebook, Instagram, Twitter, and Pinterest all have their vast user base and can help build brand authority, drive traffic to your website and generate sales. However, you need to know what type of content your audience will connect with.
That’s where our social media experts come in!
FAQ
Frequently Asked Questions
What’s included in social media marketing services?
How long does it take to rank my website on page one?
Timeframe for achieving high rankings on Google depends on the competition and your website. For new websites, it takes longer, while well-established sites usually grow faster. Moving your rank can take six months to a year. However, you can already start seeing results in three months. If it is a well-established website, adding new landing pages can increase your rank in as little as a week. After reviewing your site and all these parameters, we can estimate how much time it will take to raise your rank.
What kind of content can you produce for marketing campaigns?
We have a dream team of illustrators, designers, copywriters, video producers, and developers who can create all types of content in tandem. This multidisciplinary approach helps us develop from all angles creating truly unique and one of a kind content. This will help you stand out from the competition, in turn empowering your business' growth.
Does email marketing still work? What can you do for my business?
Some people confuse email marketing with spam. These terms are very different as spam is intrusive and irritating, and email marketing, on the other hand, is a powerful inbound marketing tool. The purpose of email marketing is to build trust, which leads to long-lasting relationships, increased client lifetime value, sales and brand recognition.
What is content marketing, and how can it help my business?
Content marketing is a digital marketing technique that focuses on creating and distributing relevant and valuable content (articles, videos and other media) to the target audience. 47% of users (according to Mailchimp) consume 3-5 content pieces of a brand before they get in touch with a sales representative to make a purchase. Content marketing does not only help to build trust between you and your prospects but also helps to turn your current clients into brand ambassadors.
What is better: pay per click ads or search engine optimisation?
The short answer is it depends. Both advertising channels drive extremely quality and (what is more critical) determined to make a purchase audience. The only difference lies in the time it takes to start receiving results and in the mechanics. Google search ads run in a couple of hours after the campaign is set up, but it will stop after you run out of budget. With SEO, you receive traffic and sales for absolutely free, but it takes time to achieve high rankings.
How long does it take to rank my website on page one?
Timeframe for achieving high rankings on Google depends on the competition and your website. For new websites, it takes longer, while well-established sites usually grow faster. Moving your rank can take six months to a year. However, you can already start seeing results in three months. If it is a well-established website, adding new landing pages can increase your rank in as little as a week. After reviewing your site and all these parameters, we can estimate how much time it will take to raise your rank.
Are Google Ads expensive?
The cost mainly depends on the niche. The more competitive it is, the higher cost per click you can expect. However, in our experience, most of the ads are not set up perfectly, resulting in higher costs than possible. If not targeted well and not done with expertise, Google Ads can be expensive and lose value. At Fourmeta, we are sure to deliver outstanding results even in the most competitive niches by expertly tailoring these ads to reach your target audience.
What is the purpose of marketing strategy, and why is it important?
Digital marketing strategy is an action plan aimed at reaching your business goals. The purpose of building a strategy is to choose the proper advertising channels taking into account available resources, competition and your target audience. Its importance is hard to underestimate. Marketing without a strategy is like walking through corridors blindfolded. We can develop a solid approach with clear and achievable objectives so that you can see the positive impact in the shortest possible time.
What type of brands do you work with?
At Fourmeta, we have experience working with small businesses, startups and globally recognised brands like UNICEF in both B2C and B2B segments. Regardless of the project size, we always deliver upon the promise and provide advanced digital marketing solutions. We have contributed to the success of our clients in such industries as e-commerce, real estate, cryptocurrency, legal, finance and many more.
I have already run ads. Can you perform an audit?
Yes, we can. We can perform an in-depth audit of your Google Ads (search, remarketing, display, etc.) and social media ads as well. If you feel that your ads don’t perform well, most likely, they really do not! Our audit includes a thorough review of settings, targeting, ads and conversion data. We can review landing pages in terms of their performance and provide detailed specifications on what can be improved and the results to expect.