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Josh Wood Colour
Josh Wood, an expert in the beauty industry, has bottled more than 30 years of experience, so everyone can have their perfect, personalized colour, wherever they may be.
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Challenges
As with all great visionaries, Josh Wood Colour demanded greatness from their website design and function.
They wanted their website and ecommerce platform to have more features and flexibility—also, better performance when it comes to conversion rate, website speed and brand loyalty. As constructed, the website did not allow for the realization of its full potential.
The challenge was taking the existing Shopify ecommerce platform written in Liquid and transitioning to a headless approach. This challenge had to be met for Josh Wood Colour to continue uncovering unlimited opportunities and staying ahead of the competition.
Once we analysed the original version of our client's website and their business goals, we proposed the following research plan.
Survey
To obtain basic user demographics and behaviours, we took a survey of ~20 Josh Wood customers
With the help of Useberry, we were able to analyze heatmaps for each screen that provided some valuable insights about the prototype.
Storefront API
Commerce primitives
Commerce capabilities
The next solution focused on the challenge of increasing sales and improving conversion rates. To achieve this, we first dove into research and got to know Josh Wood Colour and their client base better.
Additionally, we conducted user interviews and created buyer personas. All this led to redesigning the desktop and mobile interface and UX. Finally, vigorous evaluation with A/B testing and improvements. We had fantastic results and several key features were added.
- 300%Web site speed increase
- 2400+Subscriptions enabled
- 20%Increase in conversion rate
